Why should non-profit organizations focus on marketing?

Every marketing team, especially charity companies, is pressured to accomplish more with less. Often, resources are limited, and teams are tiny. Does this describe your company? Your organization may not be for business, yet it may still benefit from the traffic, revenue, and recognition generated by marketing. Thus, most NGO hires a digital marketing Virginia Beach firm for their marketing efforts.

Nonprofit Inbound Marketing

Your charity organization most certainly consumes all of your attention, and developing a marketing strategy may appear to be an unnecessary burden.

Inbound marketing is about generating valuable experiences that benefit individuals and businesses.

Inbound marketing for NGOs may assist you in attracting new supporters, connecting with essential contributors, engaging constituents, and inspiring your community.

Here are some other ways nonprofit marketing might assist.

  1. Nonprofit marketing increases public awareness.

Your charitable business is a brand. As a result, you must create awareness like every business or firm. Marketing generates awareness, and brand awareness propagates information about your company and its mission.

  1. Nonprofit marketing helps to raise donations.

Nonprofit fundraising and marketing are tightly interwoven. The more people are familiar with your organization, the more funding opportunities you will have.

  1. Nonprofit advertising drives donor subscriptions and monthly donations.

Many charitable groups offer donation subscriptions and monthly giving initiatives. These initiatives are beneficial because they relieve your organization of the need to actively and frequently campaign. They can also assist you in raising more funds; the monthly average online contribution is $52 ($624 per year) instead of a one-time payment of $128.

Marketing your organization brings your cause in front of new eyes and informs contributors about how they may donate regularly.

  1. Volunteers are recruited through nonprofit marketing.

Nonprofit promotion isn’t simply for raising funds. It also attracts manpower to your firm. All organizations, regardless of sector or size, benefit from donors, and promoting your organization may help bring fresh hands. Furthermore, donors are twice as likely as non-volunteers to give. Whether you’re a IT solutions and managed services company or an NGO, you can recruit people through marketing.

Nonprofit marketing supports your products and services.

Your nonprofit relies on awareness, cash, and volunteers, but what about your organization’s mission? What about the individuals, wildlife, or cause you’re advocating for? Marketing can also help with this.

The more individuals are aware of your charity organization, the more people you will be able to assist.

  1. Email Marketing for Non-Profit Organization

You may use email infrequently to solicit workers or verify an online gift, but this is insufficient. Email marketing for charities is a powerful marketing tool. Why? It’s intimate and profound.

Here are a few strategies for using email advertising to attract all of your target audiences:

  • Send weekly communication with your most recent material, organization updates, industry statistics, and volunteer requirements.
  • Send out monthly emails with information on donation needs and possibilities.
  • Set up an email series to applaud new followers and educate them about your organization.
  • Set up an email series to thank new sponsors and tell them about other ways they may help your business.

Nonprofit Event Promotion

One of the most successful (and entertaining) methods to raise awareness of your institution, engage with your community, collect finances, and gather endorsement for your mission is through event marketing.

Video Marketing for Nonprofits

People prefer video material whether they are watching it for work, education, or pleasure. As a nonprofit group, video marketing is an excellent approach to generating interest and participation from all of your target audiences.

Here are a few examples of why video might help your organization advertise itself:

  • Video is a visual medium. Visual material is processed 60,000 times faster than textual stuff. We also retain more information for a longer period.
  • Video is personal. It evokes empathy and feelings, which other methods of marketing do not.
  • The video is informative. Many groups must teach their communities about their concerns to get attention and funds. You may achieve this with the aid of video.

What are the benefits of Microservices Framework?

The Microservice framework is not a panacea. It has various disadvantages. Furthermore, while adopting this design, you must face a number of difficulties.

The Microservice architecture pattern syntax is a set of Microservice architecture patterns. It has two objectives:

  • You may use the pattern language to determine whether Microservices are a suitable match for your application. 
  • The pattern language helps you to properly implement the Microservice architecture.

The Monolithic Architecture pattern is a good place to start for mobile app development Virginia professionals because it is a conventional architectural pattern that is still suitable for many applications. It does, however, have various restrictions and difficulties, making the Microservice architectural pattern a preferable alternative for large/complex systems.                                                 

Microservices features:

  • Each service has its own codebase.
  • APIs that are well-defined facilitate data exchange between services.
  • Because services are self-contained, each element interacts with its own data.
  • Developers can launch each service separately by using different programming languages, technical stacks, and frameworks for individual components.
  • Microservices are all about corporate objectives since they are deployed in accordance with business needs. Microservices teams, rather than having a specific emphasis, contain individuals with diverse experience working toward a similar goal.

Benefits of Microservices

Scalability is adaptable

Microservices may be scaled individually by developers without impacting the overall infrastructure. Engineers may load more applications onto a single host utilizing Kubernetes for Microservices design, which greatly enhances resource utilization.


Because of the autonomy of Microservices, it is significantly easier to resolve errors and add new capabilities. An issue in a specific component of the program will not slow down your release process.

Small groups

Large teams of hundreds of programmers or IT consultant companies are harder to interact with and hence less productive.

Smaller crews working on many distinct apps, on the other hand, may create new capabilities, test them, and repair issues faster since they focus on a specific service and act in a familiar environment.

A combination of languages and technology

Such technical independence allows developers to select the technology, tool, and coding language most suited to their needs. Teams operate quicker and more efficiently when they use the optimal tool for each service.

Isolation of faults

If a specific Microservice breaks, other elements will deal with it by reducing functionality rather than crashing the entire program. This resiliency enables developers to construct and execute services as needed, as well as extensively investigate individual issues.

Code that is reusable

By dividing the program into various separate Microservices, developers may use features such as payment and login systems for different purposes. As a consequence, teams may add new features without having to write new code from start, which expedites the design process.

Challenges of Microservices


The use of Microservices means that there are more separate components to handle. Although each service is simpler to manage, the overall system is more complicated than the monolithic method. As a result, teams must use more automated remedies to counteract this complexity.


Managing the overall offering might get more difficult as the number of services increases. Problems with one service can cause issues with other components, and new updates can cause backward functionality issues.

To ensure the success of your Microservices-based solution, you’ll need a solid DevOps methodology to enable your development, IT administration, and QA teams interact more efficiently and expedite your time to market.


Microservices-based remedies are more expensive than monolithic solutions because Microservices communicate via API calls and typically require their own CPUs.

Depending on the aims and complexity of your project, you may need a specialized team of seasoned developers to construct it, which may increase the cost of the development process. 

Testing and the development process

Creating a distinct component that depends on a bundle of other services requires a different strategy than creating a standard monolithic program. It may be difficult to manage and test service correlations if your solution contains components that reside in various environments.…

What are the Cyber security Best Practices every DoD company should follow in 2022?

Employee Cyber Security Awareness has evolved as one of the key challenges that DoD contractors must address in the current, digital world. Instilling fundamental cyber security abilities in personnel has frequently been the essential distinction between firms that are penetrated and those that are not.

The 2017 WannaCry ransomware assault is an example in point; the worldwide cybercrime “epidemic” managed to target organizations that had not performed mandatory Windows system upgrades.

If global cybersecurity levels of awareness were greater and more organizations throughout the world followed better cyber security procedures, the number of assaults and the harm they may inflict today could be significantly lower.

Follow These Cyber Security Best Practices 

1. Assess Encryption Software: It is critical to review your present encryption methods and stay current with the latest technology. With cyber thieves becoming more sophisticated by the day and an increasing number of individuals attempting to steal information for monetary benefit, it is critical to examine your encryption software and verify that it is up to date.

2. Examine Vendor Security: Because your data is exchanged between your firm and theirs, it is critical to examine third-party access control. Your firm can be as protected as you desire it to be, but if the individuals who receive and manage your information do not have the same degree of security, your data and your customers’ confidential material remain vulnerable.

3. Invest in the IT Staff: The IT department of all DoD companies is the first line of defense and offense. The members of your IT staff must be trained and kept up to speed on the newest knowledge on cyber-attacks and potential risks. Meetings with your IT personnel, recognizing their issues, and putting in the finest tools for them are all excellent suggestions if you want to maintain a strong cybersecurity posture.

4. Examine and comprehend your backups: Examine and comprehend how you restore your data on a daily basis. Data backup is an essential strategy that is critical to the running of your organization; yet, it is also one of the critical elements of a ransomware preparation checklist. If your backup technology are safe and your backup methods are flawless, ransomware attackers will be unable to prevent you from accessing your own data.

5. Examine Authentication Processes: The manner in which authentication occurs in a firm should always be documented, and the manner in which workers use certain technologies should have safeguards to guarantee that there is no usage in bad faith. Authentication methods should be as secure as possible, and it is critical to keep track of who has what access inside a company. Users having privileged rights should be watched and trained with more vigilance.

6. Continue to emphasize the need of strong passwords: As a security-conscious company, you’ve undoubtedly previously stressed the significance of using complex passwords to your employees. However, this is one part of good cybersecurity etiquette that must be reinforced on a regular basis.

Often, it only takes one stolen password for cyber thieves to launch large-scale assaults on huge organizations. Everyone should be required to utilize multi-factor authentication when logging in to personal systems or corporate accounts. This provides an additional degree of security.…